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“What’s in a name? That which we call a rose By any other name would smell as sweet.” –...

It’s been a while. Have things shifted for you in the last three years? For me the shift has...

What can investing in a meaningful brand identity do for your business?...

The back story: In 2017 it was my great pleasure to work with Monica Krake, a PR specialist in the...

Product, Price, Place, Promotion- the four strategic pillars of the marketing mix. The 4 Ps are a...