What can investing in a meaningful brand identity do for your business? Recently I checked in with my lovely client Leaa Both to find out how her branding was working for her business. I first met with Leaa, who is a traditionally trained cobbler, in the spring...
The back story: In 2017 it was my great pleasure to work with Monica Krake, a PR specialist in the process of developing her passion project: a website for organizations to promote events related to health and wellness, spirituality and social justice. Monica had already sought...
Product, Price, Place, Promotion- the four strategic pillars of the marketing mix. The 4 Ps are a decades-old marketing tool that still makes a lot of sense. If you want to successfully launch a marketing plan, you need to cover these basics. Most firms today...
Are you a brand without a plan? For an entrepreneur, creating a marketing plan might seem like a daunting task. In large organizations, marketing managers spend months working with their team to create next year’s marketing plan, before getting it approved by the corporate level. But...
One of the greatest honours of my life is being a Public Speaking Instructor. Does that sound like an exaggeration? It isn't. When term begins I ask the question- who wants to be here? Only a few put up their hand. It is a required course for...
When you think about marketing your business, do you feel overwhelmed? I get it. There’s a lot of nonsense out there. With so many fake news stories and so much deceptive advertising, it can seem like communications, media and marketing are one big swamp of manipulation...
In a world overcrowded with for-profit brands, non profit brands can have a hard time competing for eyeballs. Having a strong, clear brand can help communicate the value that non-profits offer. Yet when it comes to non-profits, branding is often overlooked. Seen as an added expense...
This is a detail from a mural on the second floor of BCIT's downtown campus (they implemented a fantastic rebrand and design project for BCIT's 50th anniversary). That's me in the middle picture with a group of students from the branding class I was teaching...
One thing is for sure- the branding process is not merely skin-deep! I've worked with clients from many different industries, in organizations large and small. And one of the most exciting parts of the process for me is discovering the vision behind the plan. Whether it's...
Invest in Branding? You can’t afford not too. Getting clear on your brand identity is essential before implementing any marketing strategy. Here are three big reasons why it pays to build your brand identity: 1) Branding Boosts What if all your marketing channels could work twice as hard?...