About

My Story

Picture of Erica Jane

I’m an Instructor at BCIT’s School of Business, where I teach Brand Strategy, Strategic Planning, Professional Sales Skills and Effective Public Speaking.

In an alternate life, I’d be a marine biologist, but in this one, I’m a working mom of two complicated and hilarious children, and my husband and I are trying our best to raise them in Vancouver, BC.

My approach to branding blends marketing fundamentals with sharp communication strategy instincts, crafting professional and original brand identities through the perfect combination of words and images.

Based in Vancouver, near Stanley Park, I find inspiration in the city’s vibrant yet relaxed atmosphere. Whether it’s walking along the misty seawall, hiking in our evergreen forests, or exploring our stylish downtown, the mix of nature and urban life is unbeatable. I’m fortunate to be part of this thriving business community!

If I’m not teaching or consulting, I’m probably involved with some travel, nature, or art – or all of the above! Stay updated on my insights and personal adventures through my social media:

Erica Jane

I’m an Instructor at BCIT’s School of Business, where I teach Brand Strategy, Strategic Planning, Professional Sales Skills and Effective Public Speaking.

In an alternate life, I’d be a marine biologist, but in this one, I’m a working mom of two complicated and hilarious children, and my husband and I are trying our best to raise them in Vancouver, BC.

My approach to branding blends marketing fundamentals with sharp communication strategy instincts, crafting professional and original brand identities through the perfect combination of words and images.

Based in Vancouver, near Stanley Park, I find inspiration in the city’s vibrant yet relaxed atmosphere. Whether it’s walking along the misty seawall, hiking in our evergreen forests, or exploring our stylish downtown, the mix of nature and urban life is unbeatable. I’m fortunate to be part of this thriving business community!

If I’m not teaching or consulting, I’m probably involved with some travel, nature, or art – or all of the above! Stay updated on my insights and personal adventures through my social media:

My Reviews & Testimonials

"Erica is a talented and highly capable marketing consultant. She is detailed and thorough, and she offers valuable insight, knowledge, and perspective that help you define and establish your company aesthetic and brand."
"Erica is an amazing and passionate instructor. Public speaking was always one of my biggest fears and taking her class allowed me to overcome those fears and help to grow my career. I would recommend Erica to anyone considering a public speaking course."
"Erica is a tremendously talented branding consultant. She was always available to help move the process forward, and provide valuable insights along the way. I found her support and guidance invaluable."
"Erica has a talent for taking my ideas and turning them into a tangible image and concept. She is innovative, creative, and open to fine tuning her concepts to my desire. I recommend Erica to any entrepreneur looking to create an image that is reflective of who they are."

My Reviews & Testimonials

"Erica is a talented and highly capable marketing consultant. She is detailed and thorough, and she offers valuable insight, knowledge, and perspective that help you define and establish your company aesthetic and brand."
"Erica is an amazing and passionate instructor. Public speaking was always one of my biggest fears and taking her class allowed me to overcome those fears and help to grow my career. I would recommend Erica to anyone considering a public speaking course."
"Erica is a tremendously talented branding consultant. She was always available to help move the process forward, and provide valuable insights along the way. I found her support and guidance invaluable."
"Erica has a talent for taking my ideas and turning them into a tangible image and concept. She is innovative, creative, and open to fine tuning her concepts to my desire. I recommend Erica to any entrepreneur looking to create an image that is reflective of who they are."
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