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Marketing Plans: A Path to Success

Are you a brand without a plan? For an entrepreneur, creating a marketing plan might seem like a...

Reflections on being a Public Speaking Instructor

One of the greatest honours of my life is being a Public Speaking Instructor. Does that sound like...

What is Authentic Marketing?

When you think about marketing your business, do you feel overwhelmed? I get it. There’s a lot of...

Value in Focus: Branding for Non-Profits

In a world overcrowded with for-profit brands, non profit brands can have a hard time competing for...

A Passion for Connection: Teaching Marketing and Branding at BCIT

This is a detail from a mural on the second floor of BCIT’s downtown campus (they implemented...
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