Crafting a Meaningful Brand Story
Tokunbo Oladokun is a Business Analyst in Coquitlam who is working on launching a line of Nigerian sauces.
It was a pleasure to work with Tokunbo and learn about West African cuisine (the free samples were delicious!)
I was very happy to learn that our branding work was key to her winning an entrepreneurship contest in 2021, which awarded her a cash prize.
As branding strategist and creative director I helped One Sauce tell an amazing story through their branding.
This is an inside look to the creative concept ideas I presented, and what features and aspects I combined to craft a brand story that was meaningful to Tokunbo and her brand.