What can investing in a meaningful brand identity do for your business?
The back story: In 2017 it was my great pleasure to work with Monica Krake, a PR specialist in the process of developing her passion project: a website for organizations to promote events related to Health and Wellness, Spirituality and Social Justice. Monica had already sought the help of a web developer and done some
One of the greatest honours of my life is being a Public Speaking Instructor. Does that sound like an exaggeration? It isn’t. When term begins I ask the question- who wants to be here? Only a few put up their hand. It is a required course for many programs at BCIT. Most view the course
When you think about marketing your business, do you feel overwhelmed? I get it. There’s a lot of nonsense out there. With so many fake news stories and so much deceptive advertising, it can seem like communications, media and marketing are one big swamp of manipulation and lies. And when faced with the prospect of
In a world overcrowded with for-profit brands, non profit brands can have a hard time competing for eyeballs. Having a strong, clear brand can help communicate the value that non-profits offer. Yet when it comes to non-profits, branding is often overlooked. Seen as an added expense or relatively unimportant, branding may be neglected and become outdated.
This is a detail from a mural on the second floor of BCIT’s downtown campus (they implemented a fantastic rebrand and design project for BCIT’s 50th anniversary). That’s me in the middle picture with a group of students from the branding class I was teaching at the time. I was excited to get to be
One thing is for sure- the branding process is not merely skin-deep! I’ve worked with clients from many different industries, in organizations large and small. And one of the most exciting parts of the process for me is discovering the vision behind the plan. Whether it’s the CEO who must convince the board of directors
Invest in Branding? You can’t afford not too. Getting clear on your brand identity is essential before implementing any marketing strategy. Here are three big reasons why it pays to build your brand identity: 1) Branding Boosts What if all your marketing channels could work twice as hard? Any banner ad you place, any tweet
Your brand is the message you are sending out into the world about your business- and that is a big responsibility! Fortunately, you don’t have to pack everything- your brand personality, a description of the products you offer, the value of the offering, the industry you are in (and more!) into one image or word.
Want more tips on branding and marketing? Interested in what social media marketing could do for your business? Today’s Workshop has this and more. Several years ago I met with Tanya Bennett, a friend and business mentor I’d long admired, for an overdue brainstorming session. We both loved teaching. We both had students and clients