marketing for entrepreneurs Tag

23 May Re-thinking the Marketing Mix: The Consumer View

Posted at 18:57h in Marketing, Uncategorized

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Product, Price, Place, Promotion- the four strategic pillars of the marketing mix. The 4 Ps are a decades-old marketing tool that still makes a lot of sense. If you want to successfully launch a marketing plan, you need to cover these basics. Most firms today...

18 Apr Marketing Plans: A Path to Success

Posted at 15:29h in Marketing, Uncategorized

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Are you a brand without a plan? For an entrepreneur, creating a marketing plan might seem like a daunting task. In large organizations, marketing managers spend months working with their team to create next year’s marketing plan, before getting it approved by the corporate level. But...