One thing is for sure- the branding process is not merely skin-deep! I've worked with clients from many different industries, in organizations large and small. And one of the most exciting parts of the process for me is discovering the vision behind the plan. Whether it's...
Want more tips on branding and marketing? Interested in what social media marketing could do for your business? Today’s Workshop has this and more. Several years ago I met with Tanya Bennett, a friend and business mentor I’d long admired, for an overdue brainstorming session. We...
Sometimes a complete rebrand doesn’t make sense- your business name works and you’ve built a great reputation. But that doesn’t mean you shouldn’t revitalize your brand- many businesses need to reposition themselves as they grow- and updating a few of your brand elements, like your...