The back story: In 2017 it was my great pleasure to work with Monica Krake, a PR specialist in the process of developing her passion project: a website for organizations to promote events related to health and wellness, spirituality and social justice. Monica had already sought...
One thing is for sure- the branding process is not merely skin-deep! I've worked with clients from many different industries, in organizations large and small. And one of the most exciting parts of the process for me is discovering the vision behind the plan. Whether it's...
Invest in Branding? You can’t afford not too. Getting clear on your brand identity is essential before implementing any marketing strategy. Here are three big reasons why it pays to build your brand identity: 1) Branding Boosts What if all your marketing channels could work twice as hard?...
Your brand is the message you are sending out into the world about your business- and that is a big responsibility! Fortunately, you don't have to pack everything- your brand personality, a description of the products you offer, the value of the offering, the industry...
A complete rebrand is a big investment and takes a lot of time and soul searching- and many businesses are scared to take the leap. How will your customers react? What if you lose your loyal followers? Not to worry- if you are rebranding for...
I have always felt most at home where the water meets the land. Whether a crystal clear lake, or a stretch of ocean sand, this is where my brain quiets down and everything comes into focus. As a kid turned loose on the shore I...
Many business owners try to create their brand based on what they think their customers will want, but this results in a brand has nothing to do with the real value of their business. It never feels quite right to the business owner because they...
What is a brand? A brand is the face of your business (or product). And it’s a face that talks, that tells stories. It delivers messages to others about who you are. Why do I need to create a brand identity for my business? Doesn’t...
Sometimes a complete rebrand doesn’t make sense- your business name works and you’ve built a great reputation. But that doesn’t mean you shouldn’t revitalize your brand- many businesses need to reposition themselves as they grow- and updating a few of your brand elements, like your...