What can investing in a meaningful brand identity do for your business? Recently I checked in with my lovely client Leaa Both to find out how her branding was working for her business. I first met with Leaa, who is a traditionally trained cobbler, in the spring...
Your brand is the message you are sending out into the world about your business- and that is a big responsibility! Fortunately, you don't have to pack everything- your brand personality, a description of the products you offer, the value of the offering, the industry...
Many business owners try to create their brand based on what they think their customers will want, but this results in a brand has nothing to do with the real value of their business. It never feels quite right to the business owner because they...
What is a brand? A brand is the face of your business (or product). And it’s a face that talks, that tells stories. It delivers messages to others about who you are. Why do I need to create a brand identity for my business? Doesn’t...