“What’s in a name? That which we call a rose By any other name would smell as sweet.” – Juliet, Act 2 Scene 2, justifying a really bad decision All rose photography taken by Erica Jane. According to our young heroine, Romeo’s name doesn’t matter- because names in and of themselves don’t matter. It’s a […]
It’s been a while. Have things shifted for you in the last three years? For me the shift has been about growth and integration. I’m still very busy teaching marketing students at BCIT’s School of Business, and I’ve taken on a new leadership role as Faculty Advisor for the BCITMA, a club for students who
What can investing in a meaningful brand identity do for your business?
The back story: In 2017 it was my great pleasure to work with Monica Krake, a PR specialist in the process of developing her passion project: a website for organizations to promote events related to Health and Wellness, Spirituality and Social Justice. Monica had already sought the help of a web developer and done some
Product, Price, Place, Promotion- the four strategic pillars of the marketing mix. The 4 Ps are a decades-old marketing tool that still makes a lot of sense. If you want to successfully launch a marketing plan, you need to cover these basics. Most firms today understand that the 4 Ps must be integrated: they must work
Are you a brand without a plan? For an entrepreneur, creating a marketing plan might seem like a daunting task. In large organizations, marketing managers spend months working with their team to create next year’s marketing plan, before getting it approved by the corporate level. But if you are a small business, no one is
When you think about marketing your business, do you feel overwhelmed? I get it. There’s a lot of nonsense out there. With so many fake news stories and so much deceptive advertising, it can seem like communications, media and marketing are one big swamp of manipulation and lies. And when faced with the prospect of
One thing is for sure- the branding process is not merely skin-deep! I’ve worked with clients from many different industries, in organizations large and small. And one of the most exciting parts of the process for me is discovering the vision behind the plan. Whether it’s the CEO who must convince the board of directors
Do you own your own business? Or are you pursuing big goals in your career? If so, you need to be able to represent your brand in person. Whether its a new product, new project or new position you are seeking, you want to feel confident speaking about it to others. But how? This week
Your brand is the message you are sending out into the world about your business- and that is a big responsibility! Fortunately, you don’t have to pack everything- your brand personality, a description of the products you offer, the value of the offering, the industry you are in (and more!) into one image or word.