“What’s in a name? That which we call a rose By any other name would smell as sweet.” – Juliet, Act 2 Scene 2, justifying a really bad decision All rose photography taken by Erica Jane. According to our young heroine, Romeo’s name doesn’t matter- because names in and of themselves don’t matter. It’s a […]
It’s been a while. Have things shifted for you in the last three years? For me the shift has been about growth and integration. I’m still very busy teaching marketing students at BCIT’s School of Business, and I’ve taken on a new leadership role as Faculty Advisor for the BCITMA, a club for students who
What can investing in a meaningful brand identity do for your business?
The back story: In 2017 it was my great pleasure to work with Monica Krake, a PR specialist in the process of developing her passion project: a website for organizations to promote events related to Health and Wellness, Spirituality and Social Justice. Monica had already sought the help of a web developer and done some
Product, Price, Place, Promotion- the four strategic pillars of the marketing mix. The 4 Ps are a decades-old marketing tool that still makes a lot of sense. If you want to successfully launch a marketing plan, you need to cover these basics. Most firms today understand that the 4 Ps must be integrated: they must work
Are you a brand without a plan? For an entrepreneur, creating a marketing plan might seem like a daunting task. In large organizations, marketing managers spend months working with their team to create next year’s marketing plan, before getting it approved by the corporate level. But if you are a small business, no one is
One of the greatest honours of my life is being a Public Speaking Instructor. Does that sound like an exaggeration? It isn’t. When term begins I ask the question- who wants to be here? Only a few put up their hand. It is a required course for many programs at BCIT. Most view the course
When you think about marketing your business, do you feel overwhelmed? I get it. There’s a lot of nonsense out there. With so many fake news stories and so much deceptive advertising, it can seem like communications, media and marketing are one big swamp of manipulation and lies. And when faced with the prospect of
In a world overcrowded with for-profit brands, non profit brands can have a hard time competing for eyeballs. Having a strong, clear brand can help communicate the value that non-profits offer. Yet when it comes to non-profits, branding is often overlooked. Seen as an added expense or relatively unimportant, branding may be neglected and become outdated.
This is a detail from a mural on the second floor of BCIT’s downtown campus (they implemented a fantastic rebrand and design project for BCIT’s 50th anniversary). That’s me in the middle picture with a group of students from the branding class I was teaching at the time. I was excited to get to be