05 Jan What is Authentic Marketing?
When you think about marketing your business, do you feel overwhelmed? I get it.
There’s a lot of nonsense out there. With so many fake news stories and so much deceptive advertising, it can seem like communications, media and marketing are one big swamp of manipulation and lies.
And when faced with the prospect of putting your own brand message out there, it can feel like you are doing something slightly immoral. As though promoting yourself, your business or your brand is only adding to the sea of sludge.
It doesn’t have to be that way.
What are YOU offering the world? Is it something of value? Something people need? Something that will better their lives? Your knowledge, your expertise, your products, ideas and services- these come for your passion to create, to help, to share. This is a message your customers need to hear.
Creating a brand that communicates the true essence of what your business offers, that connects to your customers clearly and with meaning is the first step to cutting through the nonsense.
Branding doesn’t have to be fake. It can be inspired! Marketing doesn’t have to be deceptive. It can, and should be, authentic. It shouldn’t feel like you are doing something morally wrong in promoting yourself. It should feel like you are truly representing what your business stands for. An inspired brand can connect with the customers you serve in a meaningful way.